It's not about the science.
More info ≠ more action (sadly).
Statistics, predictions and graphs don't mean anything to people. All that data just makes climate change seem abstract, hard to understand, and someone else's problem.
It is about the people.
As individuals it's hard to believe we can make a difference, but together our power is endless.
We are part of a strong community, we need to connect with those around us to be empowered. We need the stories, experiences and dreams of real people making real change.