How to talk about climate change
The way we talk to others about environmental issues decides how they will respond, if at all. Our rhetoric is centrally important yet major tropes used by environmental movements are often unproductive. This is how to talk about climate change.
Don't change what people do, change why they do it.
Don't change what people do, change why they do it.
The Climate Crisis is cultural. If people react depends on what they value, not what they know. We must appeal to values to inspire action.
WE ARE LOUDER THAN THE STORM: a mission statement
WE ARE LOUDER THAN THE STORM: a mission statement
Climate Crisis is a human issue. It's about what we value and love. Our rhetoric defines us: positive, inspirational, personal. WE ARE LTTS.
Inspire action through positivity and hope. Move on from fear and despair.
Inspire action through positivity and hope. Move on from fear and despair.
Positivity inspires action, fear does not. Talk of the future we wish to see rather than the destruction we fear. Focus on hope not despair.
Close the gap between people and the problem: talk about climate in tangible terms
Close the gap between people and the problem: talk about climate in tangible terms
We feel distance between climate change and ourselves. We must talk about climate in tangible terms and the present tense to promote action.
